Wagelyft
Wagelyft is a financial wellness platform based in Kenya, designed to help employees gain better control over their finances. While it started with Earned Wage Access, Wagelyft has evolved into a broader solution that promotes financial literacy, responsible spending, and long-term financial wellbeing, making it a trusted partner for both individuals and enterprises.
Content Strategy | UX/UI Design
My Role
Figma | Adobe Photoshop
Tools
Empowering for financial wellness
Problem we were trying to solve
Wagelyft’s website was too focused on EWA, making the brand feel transactional instead of transformative. It didn’t reflect their larger mission of empowering financial literacy in Kenya. They wanted to be seen as a wellness partner, not just a paycheck service. Our job was to reshape the narrative and design to reflect that shift.
Our Approach
We started by deeply understanding Wagelyft’s goals and the cultural and financial context of their users. Our approach was grounded in strategy:
Content first
We developed a content strategy that framed Wagelyft as a financial wellness enabler, not just a
service provider.
Audience-aware
We focused on narratives that would resonate with both employees and HR decision-makers, showcasing the brand's commitment to financial education, not just early access to wages.
Mobile-first thinking
Knowing the target audience primarily engages via mobile, we prioritized simplicity, clarity, and speed throughout the UX process.
Building out the solution
To align the user journey with Wagelyft’s updated brand direction, we began with wireframes that simplified key flows and clarified navigation. We designed sections that told a broader story — from financial challenges faced by Kenyan employees to how Wagelyft is helping bridge the gap through education, access, and support.
Mobile
Desktop
The Outcome
The new Wagelyft website successfully shifted the brand perception from a single-product tool to a mission-driven financial wellness platform. The site now tells a clearer, more compelling story that reflects their impact and ambitions in the Kenyan region.
Internally, the team reported that the new content structure made it easier to pitch the product to enterprise clients. Externally, the more youthful and user-friendly design helped increase engagement—particularly among employees accessing resources from their phones.
The final UI focused on modern, vibrant layouts that felt clean, youthful, and professional. We used strong typographic hierarchy, localized imagery, and clear messaging to keep users engaged. Every screen was designed to be responsive and optimized for small screens, ensuring accessibility for mobile-first users.
waqar.fareed@gmail.com
+92 333 3397617
Wagelyft
Wagelyft is a financial wellness platform based in Kenya, designed to help employees gain better control over their finances. While it started with Earned Wage Access, Wagelyft has evolved into a broader solution that promotes financial literacy, responsible spending, and long-term financial wellbeing, making it a trusted partner for both individuals and enterprises.
Content Strategy | UX/UI Design
My Role
Figma | Adobe Photoshop
Tools
Problem we were trying to solve
Wagelyft’s website was too focused on EWA, making the brand feel transactional instead of transformative. It didn’t reflect their larger mission of empowering financial literacy in Kenya. They wanted to be seen as a wellness partner, not just a paycheck service. Our job was to reshape the narrative and design to reflect that shift.
Empowering for financial wellness
Our Approach
We started by deeply understanding Wagelyft’s goals and the cultural and financial context of their users. Our approach was grounded in strategy:
Content first
We developed a content strategy that framed Wagelyft as a financial wellness enabler, not just a
service provider.
Audience-aware
We focused on narratives that would resonate with both employees and HR decision-makers, showcasing the brand's commitment to financial education, not just early access to wages.
Mobile-first thinking
Knowing the target audience primarily engages via mobile, we prioritized simplicity, clarity, and speed throughout the UX process.
Boost Employee Productivity
Financially secure employees are less stressed and more focused, leading to higher productivity and job satisfaction.
Attract and Retain Talent
Offering financial wellness programs makes your company more attractive to top talent, helping you retain valuable employees.
Lower Healthcare Costs
Financially stable employees tend to have better overall health, leading to reduced healthcare costs for your company.
Building out the solution
To align the user journey with Wagelyft’s updated brand direction, we began with wireframes that simplified key flows and clarified navigation. We designed sections that told a broader story — from financial challenges faced by Kenyan employees to how Wagelyft is helping bridge the gap through education, access, and support.
Mobile
Desktop
The Outcome
The new Wagelyft website successfully shifted the brand perception from a single-product tool to a mission-driven financial wellness platform. The site now tells a clearer, more compelling story that reflects their impact and ambitions in the Kenyan region.
Internally, the team reported that the new content structure made it easier to pitch the product to enterprise clients. Externally, the more youthful and user-friendly design helped increase engagement—particularly among employees accessing resources from their phones.
The final UI focused on modern, vibrant layouts that felt clean, youthful, and professional. We used strong typographic hierarchy, localized imagery, and clear messaging to keep users engaged. Every screen was designed to be responsive and optimized for small screens, ensuring accessibility for mobile-first users.
waqar.fareed@gmail.com
+92 333 3397617
